InboxIssue

Understanding Results

Learn how to interpret spam test results and improve deliverability

Understanding Results

This guide explains how to interpret InboxIssue test results and what actions to take.

Delivery Status

Each test result shows where your email was delivered:

StatusIconMeaning
InboxEmail delivered to primary inbox
Spam⚠️Email delivered to spam/junk folder
MissingEmail not received within 60 minutes

What "Missing" Means

A missing result can indicate:

  • Email was blocked at the server level
  • Email bounced before delivery
  • Significant delivery delay (over 60 minutes)
  • Sending issue (email never sent)

Authentication Results

InboxIssue analyzes email authentication headers:

SPF (Sender Policy Framework)

Verifies that the sending server is authorized to send email for your domain.

ResultMeaning
passSending IP is authorized
failSending IP is NOT authorized
softfailSending IP is probably not authorized
neutralNo SPF policy or inconclusive
noneNo SPF record found

DKIM (DomainKeys Identified Mail)

Verifies that the email content hasn't been modified in transit.

ResultMeaning
passSignature verified successfully
failSignature invalid or missing
noneNo DKIM signature present

DMARC (Domain-based Message Authentication)

Policy that tells receivers what to do with unauthenticated emails.

ResultMeaning
passEmail passes DMARC alignment
failEmail fails DMARC checks
noneNo DMARC policy found

For best deliverability, aim for pass on all three: SPF, DKIM, and DMARC.

Microsoft Spam Scores

For Microsoft-hosted mailboxes (Outlook.com, Office 365), InboxIssue extracts detailed spam analysis.

SCL (Spam Confidence Level)

ScoreInterpretationAction
-1Bypassed filteringSafe sender/allowlist
0-1Very low spam probabilityDelivered to inbox
2-4Low spam probabilityUsually delivered to inbox
5-6Medium spam probabilityMay go to spam
7-8High spam probabilityLikely spam folder
9Very high spam probabilityAlmost certainly spam

BCL (Bulk Complaint Level)

Measures if your email looks like bulk/marketing mail.

ScoreInterpretation
0Not bulk mail
1-3Low bulk characteristics
4-7Medium bulk characteristics
8-9High bulk characteristics

Even legitimate marketing emails may have a BCL of 3-5. Focus on keeping SCL low.

Composite Authentication (CompAuth)

Microsoft's combined authentication result.

Code RangeMeaning
0Explicit auth failure (DMARC reject)
1Implicit auth failure
100-199Authentication passed
200-299Soft-passed implicit auth
300-399Not checked
400-499Bypassed checking

Common Issues and Fixes

High Spam Rate

Symptoms: Most emails landing in spam

Common Causes:

  1. Failed authentication - Fix SPF, DKIM, DMARC
  2. Poor IP reputation - Check blacklists, warm up new IPs
  3. Content issues - Avoid spam trigger words
  4. Missing unsubscribe - Add List-Unsubscribe header

Missing Emails

Symptoms: Emails not received at all

Common Causes:

  1. IP blocked - Check major blacklists (Spamhaus, Barracuda)
  2. Bounce - Check your mail server logs
  3. Rate limiting - Sending too fast
  4. Content filtering - Attachment or link issues

Inconsistent Results

Symptoms: Same email, different results across providers

This is normal! Different providers have different:

  • Spam filtering algorithms
  • Reputation databases
  • Content analysis rules

Improving Deliverability

Quick Wins

  1. Set up authentication

    • SPF record for your domain
    • DKIM signing enabled
    • DMARC policy published
  2. Check sender reputation

    • Google Postmaster Tools
    • Microsoft SNDS
    • Blacklist lookups
  3. Review content

    • Avoid ALL CAPS
    • Balance text and images
    • Include plain text version

Long-term Strategy

  1. Maintain list hygiene - Remove bounces and unengaged
  2. Warm up new IPs - Gradually increase volume
  3. Test regularly - Run tests before major campaigns
  4. Engage subscribers - Good engagement improves reputation

Next Steps