Understanding Results
Learn how to interpret spam test results and improve deliverability
Understanding Results
This guide explains how to interpret InboxIssue test results and what actions to take.
Delivery Status
Each test result shows where your email was delivered:
| Status | Icon | Meaning |
|---|---|---|
| Inbox | ✅ | Email delivered to primary inbox |
| Spam | ⚠️ | Email delivered to spam/junk folder |
| Missing | ❌ | Email not received within 60 minutes |
What "Missing" Means
A missing result can indicate:
- Email was blocked at the server level
- Email bounced before delivery
- Significant delivery delay (over 60 minutes)
- Sending issue (email never sent)
Authentication Results
InboxIssue analyzes email authentication headers:
SPF (Sender Policy Framework)
Verifies that the sending server is authorized to send email for your domain.
| Result | Meaning |
|---|---|
| pass | Sending IP is authorized |
| fail | Sending IP is NOT authorized |
| softfail | Sending IP is probably not authorized |
| neutral | No SPF policy or inconclusive |
| none | No SPF record found |
DKIM (DomainKeys Identified Mail)
Verifies that the email content hasn't been modified in transit.
| Result | Meaning |
|---|---|
| pass | Signature verified successfully |
| fail | Signature invalid or missing |
| none | No DKIM signature present |
DMARC (Domain-based Message Authentication)
Policy that tells receivers what to do with unauthenticated emails.
| Result | Meaning |
|---|---|
| pass | Email passes DMARC alignment |
| fail | Email fails DMARC checks |
| none | No DMARC policy found |
For best deliverability, aim for pass on all three: SPF, DKIM, and DMARC.
Microsoft Spam Scores
For Microsoft-hosted mailboxes (Outlook.com, Office 365), InboxIssue extracts detailed spam analysis.
SCL (Spam Confidence Level)
| Score | Interpretation | Action |
|---|---|---|
| -1 | Bypassed filtering | Safe sender/allowlist |
| 0-1 | Very low spam probability | Delivered to inbox |
| 2-4 | Low spam probability | Usually delivered to inbox |
| 5-6 | Medium spam probability | May go to spam |
| 7-8 | High spam probability | Likely spam folder |
| 9 | Very high spam probability | Almost certainly spam |
BCL (Bulk Complaint Level)
Measures if your email looks like bulk/marketing mail.
| Score | Interpretation |
|---|---|
| 0 | Not bulk mail |
| 1-3 | Low bulk characteristics |
| 4-7 | Medium bulk characteristics |
| 8-9 | High bulk characteristics |
Even legitimate marketing emails may have a BCL of 3-5. Focus on keeping SCL low.
Composite Authentication (CompAuth)
Microsoft's combined authentication result.
| Code Range | Meaning |
|---|---|
| 0 | Explicit auth failure (DMARC reject) |
| 1 | Implicit auth failure |
| 100-199 | Authentication passed |
| 200-299 | Soft-passed implicit auth |
| 300-399 | Not checked |
| 400-499 | Bypassed checking |
Common Issues and Fixes
High Spam Rate
Symptoms: Most emails landing in spam
Common Causes:
- Failed authentication - Fix SPF, DKIM, DMARC
- Poor IP reputation - Check blacklists, warm up new IPs
- Content issues - Avoid spam trigger words
- Missing unsubscribe - Add List-Unsubscribe header
Missing Emails
Symptoms: Emails not received at all
Common Causes:
- IP blocked - Check major blacklists (Spamhaus, Barracuda)
- Bounce - Check your mail server logs
- Rate limiting - Sending too fast
- Content filtering - Attachment or link issues
Inconsistent Results
Symptoms: Same email, different results across providers
This is normal! Different providers have different:
- Spam filtering algorithms
- Reputation databases
- Content analysis rules
Improving Deliverability
Quick Wins
-
Set up authentication
- SPF record for your domain
- DKIM signing enabled
- DMARC policy published
-
Check sender reputation
- Google Postmaster Tools
- Microsoft SNDS
- Blacklist lookups
-
Review content
- Avoid ALL CAPS
- Balance text and images
- Include plain text version
Long-term Strategy
- Maintain list hygiene - Remove bounces and unengaged
- Warm up new IPs - Gradually increase volume
- Test regularly - Run tests before major campaigns
- Engage subscribers - Good engagement improves reputation
Next Steps
- Test Case Examples - Real-world scenarios
- Deliverability Insights - Deep analysis
- Webhooks - Automated alerts